Well, after some discussion and debate about whether we should refresh the logo or not, the new logos are now available to the CDEM Group EMOs for use. The team at Blacksheep have put together a CD and branding kit that I'll be circulating shortly.
The branding kit comes complete with all the files in various forms, guidance on how to use the logos, the CD circle - it looks a little different but does meet the regulation description, the Group logo and a variation on the theme for localised use where a resource is not relevant to other areas.
I'm happy with the look and have already used it in a draft advertisement for the Are You Prepared booklet, and Jock has received it for use on the Eco Bags being made for the Group. We don't intend to make a concerted effort to replace the old branding but will gradually introduce the new look as the opportunities arise.
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